PAPAGINOS.com

The Pizza Builder


Product visualization tools are becoming the price of entry for online sellers of physical stuff. But pizza's can be ordered in thousands of combinations with toppings that vary by season and location. Our challenge was to make the pizza look delicious while conveying the freshness and authenticity of the ingredients with a fraction of the budget that the pizza giants had at their disposal.

Left: Demonstrating the concept  Middle: Exploring functionality Right: Final result with real product shown

Left: Demonstrating the concept  Middle: Exploring functionality Right: Final result with real product shown

In designing our customization options we had to accommodate a wide range of CMS controlled options that varied by store location, food type, and screen size.

In designing our customization options we had to accommodate a wide range of CMS controlled options that varied by store location, food type, and screen size.

Optimizing the background texture and color balance for the full range of possible toppings.

Optimizing the background texture and color balance for the full range of possible toppings.

 

see it in action!

 
 

Leadership: Satish Kolluri, Adam Wilson, Dwayne Raupp
Creative Directors: Brett Ruiz, Jordan Miller
Designers: Dan Kennedy, Jenny Shaddach, Ryan McCarthy, Brett Ruiz
Photography: Paul Saraceno
Food Stylist: Sunny Ricks
Developers: Asif Gill, Kim Maida, Mike Behnke
Project Managers: Tom Buehrer, Amanda Harlan
 

 
 

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