Brett ⚡️ Ruiz

I’m a player-coach with a broad background in product design, advertising, branding, and entrepreneurship.

I cut my teeth working on launch campaigns for products like Microsoft Windows, Google Wallet, Nike Fuelband, ABC Television, and more. My time in the agency world exposed me to tech accelerators and I transitioned to helping startups scale and launch.

I’m currently leading the Design System team at CarMax where we have established our first ever design language. The design language is a set of principles, foundations, and styles rooted in automotive design and built for the future of transportation. It influences the work of dozens of product teams, millions of daily users, and billions of dollars in annual vehicle sales.