Virginia Family Dentistry
Situation
Virginia Family Dentistry offers every dental specialty under one roof. So your case can be reviewed by a collaborative team of experts leading to the best possible outcomes. Nobody else can make that claim.
Challenge Inform the public of Virginia Family Dentistry's unique team-based approach with a dose of heart and humor.
Solution Every mouth has a history and a story to tell. Whether it’s a dental experience or the physical evidence left behind on their teeth. In this campaign we tell those unique stories and highlight the way Virginia Family Dentistry returned the sunshine to their smile.
Process
Always start with sketches.
We shot all four scenes in a single day at Cade Martin’s studio in the Fan district of Richmond.
I knew I wanted to use the full color logo to aid brand recognition, so I needed a white box in the layout. But it just felt flat. Like it didn’t exist in the same space as the tag line and photography.
I built the tag line and tooth shape in 3D, using Blender. This approach lead to much more realistic lighting and shadows than Photoshop would allow.
The Final Ads
Landing Page
Credits
Creative Direction: Brett Ruiz
Copywriting: Daniel Jones, Rachel Everett
Photography: Cade Martin
