MTA Digital Retail Spaces
Maybelline & Uniqlo
Working with the MTA is a long and slow process. We pitched these comps in mid 2012 and this L'Oreal Paris activation went live at the end of 2013 shortlty after I left R/GA.
On October 30, 2013, L'Oreal Paris introduced an interactive kiosk into the New York City Subway station at 5 Av-Bryant Park. The kiosk uses a series of cameras to detect the colors in a user's outfit and picks out the most prominent and related color palettes, then recommends L’Oréal Paris products to match and allows a purchase. The MTA is watching this pilot project closely to determine whether similar "virtual retail" or "etailing" can be replicated and scaled up within the subway system.
Photos: Metropolitan Transportation Authority / Patrick Cashin.
Mick McConnell and David Isaacs