H&M Popup Store Fall 2013

In Summer 2013 H&M asked us to help them announce the launch of eCommerce on hm.com as well as roll out their Fall line for the first time in the US. So we built a popup store on the Gansevort triangle in Manhattan that featured dressing rooms, a DJ, and an Instagram photo contest where participants could win the outfit they tried on buy hash-tagging their post.

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At The Event



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