H&M Popup Store Fall 2013

In Summer 2013 H&M asked us to help them announce the launch of eCommerce on hm.com as well as roll out their Fall line for the first time in the US. So we built a popup store on the Gansevort triangle in Manhattan that featured dressing rooms, a DJ, and an Instagram photo contest where participants could win the outfit they tried on buy hash-tagging their post.


Spatial Exploration


 

Content Mapping


 
 

Render Details


 

 

At The Event

IMG_5211.JPG
IMG_5225.JPG
IMG_5204.JPG
 

 

More Projects