So, a few days ago Brand New posted the new Google Chrome logo and discussed it. I’ve since run into a slew of Google Chrome historical madness around the web.

A decent chunk of people legitimately think they ripped off this logo. I doubt it.

But that didn’t stop the ThinkFree Office people from making a shitty Youtube video.

This is the new direction as of Spring 2011.

The whole point of using dimensionality in a user interface is that the Trompe-l’œil literally fools our mind. Every tiny action a user takes when engaging with an interface on a screen is sped up by a fraction of a second. When your day is made up of thousands of actions strung together into a fluid experience the fractions of a second can add up to tangible frustration with no apparent source. I don’t think that should be a prime consideration when designing a logo for the screen, but, it at least places on screen brand marks in a separate category of design criticism. Icons that sit in a dock on your monitor shouldn’t be judged alongside marks intended to extend across a global consumer brands in print, packaging, advertising etc..

This new Google Chrome logo is elegant but doesn’t necessarily take advantage of its position in our hearts and screens.

Bonus trivia, Google’s logo is set in the font Catull, designed by Gustav Jaeger for the Berthold foundry in 1982. Berthold also released Akzidenz Grotesk, the greatest font in the world IMHO.

Wow, the 7 year relationship between Crispin and Burger King officially ended today. From the joint press release:

Burger King Corp. and Crispin Porter & Bogusky have enjoyed a tremendously successful relationship over the past seven and a half years. During that time, our creative partnership resulted in countless innovative and engaging campaigns for the BK brand. We are incredibly proud of all that we have accomplished together, but have mutually decided that now is the right time to part ways. We are fans of each other’s work and wish each other much success in the future.

Burger King’s media spend was $300mm last year. What does the end of this highly visible and lusted after relationship mean? Which shops are chomping at the bit to pitch this account? Which ones are on their radar? Stay tuned!