So, I interviewed at Martha Stewart on Monday for a position as a digital designer. Julie Cunnah, if you’re reading this, a thank you is on its way. Overall it went well. I don’t think I was stumped on any questions or answered poorly. I made the mistake of not remembering where I had applied for this position though. So, without being able to read the detailed job description that was on Career Builder I went in a little cold. The good thing is, I’m completely qualified for this position and could do it really well. The bad thing is they’ll be interviewing candidates all week and the chances of a more experienced person coming in and interviewing, in this job climate, are high. My hopes are still up though!

The beta version of the DRKMTTR flash website is up here.

There is also an accompanying micro site for when you access it through your iPhone, Blackberry or web ready phone.

The capstone of any solid ad campaign is a succesful call to action. In 2009 and beyond this often means new media.

For Hayek’s Revolution beer I designed a logo, labels, packaging, ad campaign and now…a website. The ads lure you to the website with a coupon for a free bottle which can be printed and redeemed at retail outlets. The website gives the consumer further background about the life and ideas of F.A. Hayek as well as introducing them the different brews. The web experience serves to further emphasize brand recognition and loyalty through familiarity and interaction and hopefully through psychographic alignment.